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云商優品:一心堂新的品牌打造路_新聞信息_校購派-校購派尚族-校購派云盟,虓購派,銷購派云盟_校購派聯盟_校夠牌_校購拍_銷購拍_校購族_創業者,網購族信賴,公益品牌
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  • 當前位置: 首頁 > 新聞信息 > 云商優品:一心堂新的品牌打造路

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    云商優品:一心堂新的品牌打造路
    校購派 / 2015-07-15

      6月份以來上市公司一心堂4次出手收購連鎖藥店,同時,其也加緊進軍電商項目。6月17日,一心堂公告稱,其與云南省工商行政管理局、昆明市五華區人民政府(簽訂了《云南商標廣告博覽館O2O項目暨“云商優品”孵化電商推廣服務平臺項目戰略合作框架協議書》,擬在昆明國家廣告產業試點園區建設云南商標廣告館O2O項目(簡稱一館)和“云商優品”孵化電商推廣服務平臺項目(簡稱一平臺)。

      一館和一平臺項目旨在聚合省內有實力、有影響力的商標持有人,搭建線上線下的云南優品孵化營銷推廣服務平臺,為云南品牌孵化推向全國、全世界構筑通道、搭建平臺、創造條件,實現云品的合力營銷和推廣。一館通過線上與線下的結合,為企業提供大量定制型廣告服務。從線下展示、體驗、交流、營銷、到線上與電商平臺的對接與互通,形成“云商優品”的品牌孵化020平臺,企業品牌商標入駐商標廣告館就能獲得一整套從產品包裝設計、廣告推廣、市場營銷、電商平臺對接的整體解決方案,甚至與投資人及資本市場對接的渠道;商標廣告更具鮮活性,集參觀、展示、體驗、銷售于一體,使其富有較強的生命力,實現廣告與商標、廣告與產品,廣告與科技的整合發展。一平臺是打造一個云南品牌合力營銷的電商平臺,學習徽商、晉商、浙商,改變過去單一商標持有人單打獨斗拓展市場份額的方式,集合眾多商標持有人的力量合力營銷,共建“云品”營銷的電商大平臺,推動打上云南標簽、各行各業的產品輻射至南亞、東南亞經濟版圖的各個方位與角落。

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